Customers’ loyalty card system

Besides increasing the clientele, soley keeping customers may be a more difficult task for the individual company. The establishment of a stable partnership with the customers even in the long term, the strengthening of brand loyalty and increasing of emotional bonds can be achieved by the deliberate building up of loyalty.

State Printing House Plc. offers complex solution for the design, launching and operation of loyalty systems. This full-range service includes all the system elements from the printing of data-surveying sheets, through the electronic processing of customers’ data and sorting of them into a central database, to card production and the sending out of loyalty cards by post.

In addition, nowadays, the loyalty systems offer several possibilities besides increasing the sales revenues. Due to the radiofrequency communication technology (NFC), the customer can identify himself/herself, and can get additional information about individual items on special offer and products, or even can make up his/her own shopping basket via the product identifiers. These complex programs decrease labor costs and offer the clients a new shopping experience.